MADD Canada’s School Programs bring high-energy drug and alcohol impaired driving awareness and risk reduction messaging to the world of education.

Youth and school programming have been a key component of MADD Canada’s youth services, education and awareness initiatives since 1994. The programs are designed to communicate directly with young people on their level and in their language and encourage them to take a closer look at their values and perceptions.

View our latest promotional video here.

For four years Rudy has lived with the trauma, guilt and depression of having lost his sister in a tragic crash. Today, on his graduation day, and the anniversary of his sister’s death, he recounts the day that changed his life forever. Told in a way that reflects the current reality students in 2020 are facing, the story unfolds in compelling flashbacks. Rudy searches to find some kind of peace with his loss, and to fulfill a wish that he and his sister shared.


Aren’t Students in Grades 7 and 8 Too Young?

Although grade 7 and 8 students are not yet driving or may not yet be experimenting with alcohol or drugs, we know that educating students at a young age helps them develop the necessary skills required to make important decisions when the time comes. Some students may already be exposed to being a passenger in a vehicle driven by someone who is impaired or have been in situations where they were around drugs and alcohol.

We want these students to know their options before they are faced with actually making the choice to drive impaired or get in the car with someone who is impaired. We want them to know that being a passenger with an impaired driver is equally as dangerous as driving impaired. This is a critical point in students’ lives where they are becoming more independent and are at a stage where they can be easily influenced, impressionable and vulnerable. Our program guides them ad gives them the tools that will prepare them for making smart and responsible choices before they enter high school.

The Facts

(Cross Canada Report on Student Alcohol and Drug Use, Canadian Centre on Substance Abuse, 2011)

  • Road crashes are the number 1 cause of youth death in Canada.
  • In Alberta, Manitoba and Ontario, 25.7 – 37.5% students report having been a passenger in a car with someone who had ‘been drinking’, whereas in the Atlantic provinces, 16.9 – 19.8% of students report they have been a passenger in a car with someone who had had ‘too much to drink’.
  • A significant increase in prevalence of alcohol and cannabis use from grade 7 to grade 12. For example, in grade 7, depending on the province, 3% to 8% report past-year cannabis use versus 30% to 53% among their grade 12 counterparts. The largest increase in from grade 8 to grade 9.
  • There are few gender differences in alcohol or cannabis use. However, more males report drinking and consuming cannabis before driving.

Summaries of reports and surveys on youth drug and alcohol use across Canada (PDF)

Booking Information

For more information about cost, availability or to book an in class or online presentation please call MADD Canada at:

1-800-665-6233 / Toronto area: 905-829-8805
(please see below for the representative for your Region):

Eastern, South and Central Ontario
Charlene Goodwin, ext. 232 or email

Northern Ontario, Quebec & Manitoba
Annie LeBel ext. 234, or email

Atlantic provinces
Gisèle Franck, ext 244, or email

Western Canada (BC, AB, SK)
Laura Hull, ext 233, or email


Need more information? Try the FAQ.

If your school would like to make a donation to MADD Canada to help support programs such as the School Program, Victim Services, and Public Awareness Campaigns, please click here. Thank you for your support, together we will empower Canadians and save lives!



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